In 2019, AWS launched AWS DeepComposer, the world’s first machine learning-enabled keyboard for developers. AWS DeepComposer gives developers a creative way to get started with machine learning and expand their ML skills. With the AWS DeepComposer keyboard, you can create a melody that will transform into a completely original song in seconds, all powered by AI.
We were asked to create a new brand look and feel for AWS DeepComposer that would represent not only music and composition but also worked with the AWS machine learning branding. We developed a series of musical staff-inspired waves that, when paired with photography, represent the intelligence behind the technology. The colorful waves respond to touch, they weave between devices and echo like sound waves from the developer's hands. They are fluid, ever-evolving graphics that take on a life of their own, much like the technology itself.