As an Art Director working with agency April Six, I helped to build a new brand for LeaderEQ, an 
on-demand executive coaching platform that connects and empowers businesses and coaches through its 
AI technology. Only LeaderEQ guarantees a deeper level of compatibility for finding and engaging with the top executive coaches across dozens of industries. Pairing coach to leader (and leader to coach) means matching personalities and best practices so that time spent is relevant and rewarding. It is this relationship which creates leaders, and most of all, inspires Coaching Greatness. 
The LeaderEQ logo showcases the importance of the one-on-one relationship and connection between the leader and coach. The use of simple, colorful iconography paired with portrait photography brings to light the inherent positive qualities and skills (courage, knowledge, flexibility, insight, etc) that are enhanced through LeaderEQ's executive coaching partnerships. 
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